BrightonSEO September 2013 Slides

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    I hope everyone enjoyed BrightonSEO yesterday. Tracking down the slides and videos from conference presentations is always a time-consuming challenge, so I’ve done the hard work for you.

    Brighton SEO Logo

    If you know of any slides or Twitter handles I’m missing to date, please get in touch on @JackNorell or via email at

    If you’re the presenter of any of the below, and you’d like to add a short summary of your presentation, add a link to your blog post about it or to your website, please get in touch as above.

    Session 1

    Social track

    Real-Time Marketing for any Brand

    Oliver Snoddy Slides @olisnoddy  

    Google+ for Brands

    Adriano Accardo Slides @AccardoAdriano  

    The Ins & Outs of Testing Social

    Covers many tools and ways to test your social media efforts.

    Jennifer Sable Lopez Slides @Jennita

    International track

    International Link Curation

    What are the key things in creating links internationally?

    Kevin Gibbons Slides @kevgibbo BlueGlass UK

    International Social & Link Building

    Alessandro’ presentation on “International and Social Link Building” focussed on the untapped potential of international social media markets for UK companies. It also featured Batman, Robin and Bane – what more could you want from a Brighton SEO presentation?

    Alessandro Brunelli Slides @Ale_Brunelli

    The Other Search Engines

    Since Google has the biggest market share in Europe, we tend to only watch their developments. Don’t forget we have other search engines too: how are Blekko, Yandex, Baidu, Sogou and other “foreign” engines developing?

    Jan-Willem Bobbink Slides @jbobbink

    Networks track

    How Do You Trust People and Pages You’ve Never Seen Before

    Dixon Jones Slides @Dixon_Jones

    Making Sense of Lots of Data

    Peter A. Passaro Slides @NousExMachina

    Social Signal Processing. An Introduction.

    Introduction to Social Signal Processing, the computing domain aimed at modelling analysis and synthesis of nonverbal communication in human-human and human-machine interactions.

    Alessandro Vinciarelli Slides / Keynotes @alevincia

    Session 2

    Creative track

    Video Hacks

    Phil takes us through tips and tricks on making video work at it’s best for SEO.

    Phil Nottingham Slides @PhilNottingham

    The Rules of ‘The Game’: 6 Tips for Successful Outreach

    Danny Ashton Slides @DannyAshton

    Actionable Content Marketing and Strategy

    Tony Samios took to the main stage with his presentation on “Actionable Content Marketing and Strategy”, which mixed in-depth, actionable advice with the odd X-Factor audition video. “Ant and Deaf” – quality!

    Tony Samios Slides

    Linkbuilding That "Seemed Like a Good Idea at the Time"

    Paul Madden Slides @PaulDavidMadden

    LoMo track

    Mobile Strategy for Small Businesses

    Bridget Randolph Slides @BridgetRandolph

    Design for Mobile… Responsive or Adaptive

    Justin Taylor Slides @JustinGraphitas

    Managing Local Listings

    Local Search requires consistent branch level information listed in multiple local listing sites to work effectively. David Whatley from MiShop.local discusses how brands can use their network to significantly extend their local search footprint. He also talks about the “NAP Anchor” – where consistent Name Address and Phone Number together provide the unique identifier for local search.

    David Whatley Slides @MIShopLocal

    Effective Adwords Tactics for Local Businesses

    AdWords have come under fire for becoming too expensive for small and local businesses. These advanced PPC tactics help you become competitive again.

    Tara West Slides @Koozai_Tara

    Technical track

    Crawling the Internet for Fun and Profit

    Dom Hodgson Slides @Thehodge

    How to Crush the Competition by Watching the SERPs

    Rob Bucci Slides @STATrob

    In-Core Mining of Large Networks

    Sebastiano Vigna      

    A Crash Course in Natural Language Processing

    Oliver Mason Slides @ojmason

    Session 3

    Onsite track

    The Keyword is Dead: Long Live the Keyword

    Stefan Hull

    Next Gen Measurement in Google Analytics

    Dara’s presentation provides a look into the new ‘Universal Analytics’ and other new features of Google Analytics, with some ideas on how to make the most of what they have on offer.

    Dara Fitzgerald Slides @darafitzgerald Fresh Egg

    On Page Content Marketing

    Lisa Myers Slides @LisaDMyers

    Ecommerce SEO – Selling Does Not Make You Link Worthy

    Tim Grice Slides @Tim_Grice

    Links track

    Make Your PR Idea a National SEO Success

    Keith White Slides @Keith_Marketing

    Data and Content Production

    Alan Cairns Slides @lancairns

    Low Cost Link Building with Juicy, Juicy Data

    Stacey Cavanagh Summary & slides @staceycav

    The Inhouse and Agency SEO Should be Friends

    If you have a client with an experienced Search Manager in place you should be thanking your lucky stars. The inhouse SEO can be your best asset, so don’t make them your worst enemy. PLUS, the hidden dangers of having a client with no in-house expertise.

    Max Brockbank Slides @maxormark

    Hacks track

    Increasing Prices without Losing Sales

    Acquiring customers is increasingly difficult. 98% of site visitors won’t buy and our marketing is incredibly ineffective. This has been bugging marketers for decades. Justin Deaville shows how the lessons that direct mail marketers learnt over decades can rapidly boost your conversion rates through testing.

    Justin Deaville Slides @justindeaville

    More Offline Leads from Online Traffic

    We all spend vast sums of money on digital marketing activities that drive traffic to our websites. What can we do to get the right type of traffic, and increase our conversion rate, leads and sales?

    Ali White Slides @AlistairWhite

    The Magic of APIs

    Matt Beswick Writeup & slides @mattbeswick

    Facebook Ad Optimisation

    Stephen Croome

    Session 4 – Lightning Talks

    How We Plan Editorial at BBC Sport

    Paul Plunkett Slides @paulplunkett66

    Tech Holes in Your Reporting

    Katrina Gallagher Slides @Digitangle

    Schema & You: Making Microdata Sexy

    Sam Harries Slides @PurposeGaming

    How Five Ski Companies Built Links with Great Content Marketing

    Iain Martin Slides @skipedia

    7 Minute SEO

    James Ray

    Multi-channel Technical SEO

    Director of Strategy Mike Briggs was on hand to present a seven-minute “lightning” on “Multichannel Technical SEO”, which he described as “Website Structure for Humans, Robots & Profit”.

    Michael Briggs Slides @michaelkebriggs

    Breaking Down the Silos

    Matt Roberts   @linkdex_matt

    Still hungry for more BrightonSEO content? Tony Dimmock put up a round up with links to all the presentations and writeups.

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      16 thoughts on “BrightonSEO September 2013 Slides

        1. No problem Sam. I’m looking forward to the videos as well, there are a few presentations I’d rather see than try to decipher the interesting-looking slide deck.

        1. I think BrightonSEO is a bit more ‘open’ in general, given the broader range of experience in the audience. I’ve had a couple that are holding presentations back as they’ll be used again later on. I should try and make ionSearch next time!

          1. Just come across these slides, any chance you can point me towards the ‘Managing Local Listings’ slide as we are currently doing a few citations of our own.

            Also would be very keen to attend this next time , does anyone know the date of the conference next year?

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