
Google just launched (at least for me) new integration between the SERPS (search results pages) and Google+ on google.co.uk.
Not sure what this means, or how it will affect search marketing, but I’m fairly sure that it’s not going to help much. I do know it’s going to focus attention to the echo chamber of your online contacts, probably diminishing the value of exploring the web for new information.
The concentration of information, and increased gatekeeping, by Google is worrying. Maybe a bit Orwellian?
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