I’ve been involved in web, digital marketing, and SEO since 1999, experiencing the dotcom boom and crash at the coalface. Since, I’ve worked on SEO, technical and content, and digital marketing campaigns for companies in travel, financial products, Software as a Service (Saas), and communications.
However, I also build automation tools for tracking changes in websites’ HTML/DOM for SEO and performance related issues. This also uses keyword analysis and Natural Language Processing to ensure indexed pages are on track for the desired traffic and rankings, and automatically hightlight keyword and topic gaps compared to competitor sites.
I also train SEO professionals on technical topics and do the occasional public speaking engagements.