I hope everyone enjoyed BrightonSEO yesterday. Tracking down the slides and videos from conference presentations is always a time-consuming challenge, so I’ve done the hard work for you.

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If you know of any slides or Twitter handles I’m missing to date, please get in touch on @JackNorell or via email at hello@jacknorell.com.

If you’re the presenter of any of the below, and you’d like to add a short summary of your presentation, add a link to your blog post about it or to your website, please get in touch as above.

Session 1

Social track

Real-Time Marketing for any Brand

Oliver Snoddy Slides @olisnoddy  

Google+ for Brands

Adriano Accardo Slides @AccardoAdriano  

The Ins & Outs of Testing Social

Covers many tools and ways to test your social media efforts.

Jennifer Sable Lopez Slides @Jennita jensablelopez.com

International track

International Link Curation

What are the key things in creating links internationally?

Kevin Gibbons Slides @kevgibbo BlueGlass UK

International Social & Link Building

Alessandro’ presentation on “International and Social Link Building” focussed on the untapped potential of international social media markets for UK companies. It also featured Batman, Robin and Bane – what more could you want from a Brighton SEO presentation?

Alessandro Brunelli Slides @Ale_Brunelli Caliberi.com

The Other Search Engines

Since Google has the biggest market share in Europe, we tend to only watch their developments. Don’t forget we have other search engines too: how are Blekko, Yandex, Baidu, Sogou and other “foreign” engines developing?

Jan-Willem Bobbink Slides @jbobbink notprovided.eu

Networks track

How Do You Trust People and Pages You’ve Never Seen Before

Dixon Jones Slides @Dixon_Jones DixonJones.com

Making Sense of Lots of Data

Peter A. Passaro Slides @NousExMachina Datai.st

Social Signal Processing. An Introduction.

Introduction to Social Signal Processing, the computing domain aimed at modelling analysis and synthesis of nonverbal communication in human-human and human-machine interactions.

Alessandro Vinciarelli Slides / Keynotes @alevincia SSPNet.eu

Session 2

Creative track

Video Hacks

Phil takes us through tips and tricks on making video work at it’s best for SEO.

Phil Nottingham Slides @PhilNottingham Distilled.net

The Rules of ‘The Game’: 6 Tips for Successful Outreach

Danny Ashton Slides @DannyAshton NeoMam.com

Actionable Content Marketing and Strategy

Tony Samios took to the main stage with his presentation on “Actionable Content Marketing and Strategy”, which mixed in-depth, actionable advice with the odd X-Factor audition video. “Ant and Deaf” – quality!

Tony Samios Slides   Caliberi.com

Linkbuilding That "Seemed Like a Good Idea at the Time"

Paul Madden Slides @PaulDavidMadden PaulMadden.co.uk

LoMo track

Mobile Strategy for Small Businesses

Bridget Randolph Slides @BridgetRandolph BridgetRandolph.com

Design for Mobile… Responsive or Adaptive

Justin Taylor Slides @JustinGraphitas Graphitas.co.uk

Managing Local Listings

Local Search requires consistent branch level information listed in multiple local listing sites to work effectively. David Whatley from MiShop.local discusses how brands can use their network to significantly extend their local search footprint. He also talks about the “NAP Anchor” – where consistent Name Address and Phone Number together provide the unique identifier for local search.

David Whatley Slides @MIShopLocal MiShopLocal.co.uk

Effective Adwords Tactics for Local Businesses

AdWords have come under fire for becoming too expensive for small and local businesses. These advanced PPC tactics help you become competitive again.

Tara West Slides @Koozai_Tara Koozai.com

Technical track

Crawling the Internet for Fun and Profit

Dom Hodgson Slides @Thehodge thehodge.co.uk

How to Crush the Competition by Watching the SERPs

Rob Bucci Slides @STATrob GetStat.com

In-Core Mining of Large Networks

Sebastiano Vigna      

A Crash Course in Natural Language Processing

Oliver Mason Slides @ojmason Phrasys.net

Session 3

Onsite track

The Keyword is Dead: Long Live the Keyword

Stefan Hull     propellernet.co.uk

Next Gen Measurement in Google Analytics

Dara’s presentation provides a look into the new ‘Universal Analytics’ and other new features of Google Analytics, with some ideas on how to make the most of what they have on offer.

Dara Fitzgerald Slides @darafitzgerald Fresh Egg

On Page Content Marketing

Lisa Myers Slides @LisaDMyers vervesearch.com

Ecommerce SEO – Selling Does Not Make You Link Worthy

Tim Grice Slides @Tim_Grice SEOWizz.net

Links track

Make Your PR Idea a National SEO Success

Keith White Slides @Keith_Marketing TheEventaGroup.co.uk

Data and Content Production

Alan Cairns Slides @lancairns jellyfish.co.uk

Low Cost Link Building with Juicy, Juicy Data

Stacey Cavanagh Summary & slides @staceycav blogsession.co.uk

The Inhouse and Agency SEO Should be Friends

If you have a client with an experienced Search Manager in place you should be thanking your lucky stars. The inhouse SEO can be your best asset, so don’t make them your worst enemy. PLUS, the hidden dangers of having a client with no in-house expertise.

Max Brockbank Slides @maxormark maxbrockbank.com

Hacks track

Increasing Prices without Losing Sales

Acquiring customers is increasingly difficult. 98% of site visitors won’t buy and our marketing is incredibly ineffective. This has been bugging marketers for decades. Justin Deaville shows how the lessons that direct mail marketers learnt over decades can rapidly boost your conversion rates through testing.

Justin Deaville Slides @justindeaville Receptional.com

More Offline Leads from Online Traffic

We all spend vast sums of money on digital marketing activities that drive traffic to our websites. What can we do to get the right type of traffic, and increase our conversion rate, leads and sales?

Ali White Slides @AlistairWhite Calltracks.com

The Magic of APIs

Matt Beswick Writeup & slides @mattbeswick Mattbeswick.co.uk

Facebook Ad Optimisation

Stephen Croome     Firstconversion.com

Session 4 – Lightning Talks

How We Plan Editorial at BBC Sport

Paul Plunkett Slides @paulplunkett66 BBC.co.uk/sport

Tech Holes in Your Reporting

Katrina Gallagher Slides @Digitangle Digitangle.co.uk

Schema & You: Making Microdata Sexy

Sam Harries Slides @PurposeGaming SiteVisibility.co.uk

How Five Ski Companies Built Links with Great Content Marketing

Iain Martin Slides @skipedia Skipedia.co.uk

7 Minute SEO

James Ray     Forward3D.com

Multi-channel Technical SEO

Director of Strategy Mike Briggs was on hand to present a seven-minute “lightning” on “Multichannel Technical SEO”, which he described as “Website Structure for Humans, Robots & Profit”.

Michael Briggs Slides @michaelkebriggs mercurythread.co.uk

Breaking Down the Silos

Matt Roberts   @linkdex_matt Linkdex.com

Still hungry for more BrightonSEO content? Tony Dimmock put up a round up with links to all the presentations and writeups.

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