Execute violently
“A good plan violently executed today is far and away better than a perfect plan tomorrow” – General George S Patton
Paraprosdokians
Paraprosdokians: Figures of speech in which the latter part of a sentence or phrase is surprising or unexpected; frequently humorous.
01. Where there’s a will, I want to be in it.
02. The last thing I want to do is hurt you. But it’s still on my list.
03. Since light travels faster than sound, some people appear bright until you hear them speak.
04. If I agreed with you, we’d both be wrong.
05. We never really grow up, we only learn how to act in public.
06. War does not determine who is right – only who is left.
07. Knowledge is knowing a tomato is a fruit…Wisdom is not putting it in a fruit salad.
08. To steal ideas from one person is plagiarism. To steal from many is research.
09. I didn’t say it was your fault, I said I was blaming you.
10. In filling out an application, where it says, ‘In case of emergency, Notify:’ I put ‘DOCTOR’.
11. Women will never be equal to men until they can walk down the street with a bald head and a beer gut, and still think they are sexy.
12. You do not need a parachute to skydive. You only need a
parachute to skydive twice.
13. I used to be indecisive. Now I’m not so sure.
14. To be sure of hitting the target, shoot first and call whatever you hit the target.
15. Going to church doesn’t make you a Christian any more than standing in a garage makes you a car.
16. You’re never too old to learn something stupid.
17. I’m supposed to respect my elders, but it’s getting harder and harder for me to find one now.
Model of Learning Objectives
This is a useful reference for designing, and understanding, learning: www.celt.iastate.edu/teaching/RevisedBlooms1.html
The first thing in the day…
The first thing you do when you sit down at the computer
Let me guess: check the incoming. Check email or traffic stats or messages from your boss. Check the tweets you follow or the FB status of friends.
You’ve just surrendered not only a block of time but your freshest, best chance to start something new.
If you’re a tech company or a marketer, your goal is to be the first thing people do when they start their day. If you’re an artist, a leader or someone seeking to make a difference, the first thing you do should be to lay tracks to accomplish your goals, not to hear how others have reacted/responded/insisted to what happened yesterday.
This is now taped to my computer screen…
Source: Seth Godin
Search Plus from Google
Google just launched (at least for me) new integration between the SERPS (search results pages) and Google+ on google.co.uk.
Not sure what this means, or how it will affect search marketing, but I’m fairly sure that it’s not going to help much. I do know it’s going to focus attention to the echo chamber of your online contacts, probably diminishing the value of exploring the web for new information.
The concentration of information, and increased gatekeeping, by Google is worrying. Maybe a bit Orwellian?
On giving free advice
There’s an interesting piece over at Forbes that I saw today, arguing against giving away free advice. After all, if you’re an expert, learning the knowledge that advice is based on took money, effort, and a lot of time.
Why give it away for free to those who will use it to leverage their own success?
The following are some really worthwhile points about free advice:
- The person receiving it will pay for advice if it really is valuable to them (just like your clients or employer already does)
- You can always use the advice to trade for something valuable to you, such as a fee-paying referral or advice in return
- If neither works, don’t be rude, but do send them on to other truly free resources. Yes, Google is your friend here
It’s worth reading the piece: Referenced article
A great and simple conversion rate case study
If you’re looking to find out more about just how much Conversion Rate Optimization (CRO) can really help, check out this article on optimizing a Twitter follower call to action. Dustin achieved a 115% lift by experimenting with his Call to Action (CTA) phrasing.